Alexandria was picked as a "Top 10 Best Small Town" by the Livability website

The city is known as a tourism center due to its many lakes and resorts. Tourism events include a Grape Stomp hosted by the Carlos Creek Winery every September, an Apple Fest in October, the Douglas County Fair every August, and Art in the Park every July. The city has a museum housing the controversial Kensington Runestone, which is thought by some to indicate that Vikings had visited the area in the 14th century. Outside the museum stands Big Ole, a 25-foot-tall statue of a Viking. The city hosts the annual Vikingland Band Festival parade marching championship.